Finding So Many Ads Around?

Well, this could be the case with everyone. But, the important thing is how you react to those ads and what is it that comes to your mind when it comes to selling your own product or service online. In this article, I will specifically talk about Facebook Ads as it is an integral part of digital marketing… just have look at the video below

Let us see the Journey Of Facebook

 Facebook was founded by Mark Zuckerberg in 2004 and its membership was confined only to Harvard students during its launch phase, Then it was further extended to Northern American Universities and 2006 was the year when Facebook offered membership to everyone with just name & email id. And today we all know the Facebook buzz around. It is not less than a revolution in online marketing.

  Facebook is a leader on Social Media Platforms as far as user engagement is concerned. Even if there is a decrease in organic reach for businesses due to huge user engagement on the internet, Facebook Ads not only help you a lot to increase your brand awareness but also to increase traffic with lead generations and get conversions eventually with more relevance.

Let’s see How Facebook Ad works 

– Facebook ads can help your business reach faster than any medium as it offers to define our target audience and what message you would like to convey through your ad. You can make a variety of creative ads for your product & Facebook will ensure those ads are delivered to the target audience of your choice through their paid ads and this audience eventually can become leads or potential buyers for your product with its unique algorithm.

Types of Facebook Ads  

1.Image Ads – Attractive Images are used to show off your product or service with a single photo and an optional footer. Images are required to have  dimensions Width x Height of a minimum of 600×600 pixels with a maximum size of 30MB

2.Video Ads– Videos are the rather strongest way to convey your message within the stipulated time. Video Ads allow you to show off your product or service with an eye-catching brand story.

3.Carousel Ads– This format allows you to use multiple images (Maximum 10) or videos within a single ad and each image or video can have its own link, this is a good option to promote multiple products in a single ad. The Audience can scroll through the carousel by swiping on their mobile devices or they can click the arrows on their computer screen. 

4.Collection Ads– This format includes a cover image or video followed by 4 product images, the audience can see an Instant Experience on the landing page that drives the natural sales process  

5. Playable Ads– This format includes an informative video or preview of the app audience can choose to download.

Recommended Resolution Pixels for all above Ads are 1080×1080

6.DPA– Dynamic Products Ads will selectively show the set of products to the audience who have expressed their interest on your website/app or any other website. All you need to have a Facebook Pixel Code and a Catalog of products, SDK (Software Development Kit) is required to boost your app installations.  

7.DPA – for Broad audience ( DABA) – These ads basically have an intent of Customer acquisition than Brand awareness or lead generation.

Types of Facebook Ad Campaigns

You can run multiple types of campaigns under the bidding tab “Auction”

Facebook offers 3 major categories of the campaign as mentioned below:

1.Awareness Campaign:

This category allows you to create a campaign with two objectives

i.e. a) Brand Awareness and b) Reach campaign

2.Consideration Campaigns: This category allows you to create campaigns with the below objectives

a) Traffic Ad Campaign:- You can drive traffic to your website with this ad.

b) Engagement Ad Campaign:- This ad campaign can help get more page likes, post comments, or share.

c) App Installs:- This ad campaign helps you show your ad to people who are most likely to download and engage with your app.

d) Video Views:- This ad campaign shows people video ads.

e) Lead Generation:- This ad campaign helps to collect leads for your business or brand.

f) Messages:- This ad campaign shows people ads that allow them to engage with you on Messenger, WhatsApp, or Instagram Direct.

3.Conversion Campaigns: This category allows you to create ad campaigns with the below objectives…

a) Conversion:- This campaign shows your ads to people who are most likely to take valuable actions, such as making a purchase or adding payment info, on your website, app, or in Messenger.

b) Catalogue Sales:- This campaign helps you to use your target audience to show people ads with items from your catalog, these ads are particularly designed for ECommerce stores.

c) Store Traffic:- This campaign helps you show your ad to people most likely to visit your physical stores when they’re near them.

.For better understanding, see the below image…

Source: Facebook


1.Are Facebook ads really worth it?

Since the internet has got huge user engagement in the last two decades, apparently organic reach has decreased for many businesses, but still, Facebook ads stand out more relevant than ever which can help you increase your brand awareness, generate leads, and eventually get conversions.

2.Can I advertise on Fb without paying?

You can create a fan page of your business, you can create your own groups or can join groups available, and participating actively in the groups about your activities, sharing your blog posts, also commenting on the blogposts of other members can help to create backlinks for your business site, but it would be an act of Congress which I will not recommend. The best option is to go with paid ads on Facebook.

3.How much it costs to an ad on Facebook?

Facebook ad spend per every click is 1$ approx and 7.25 $ approx for CPM ( CPM is the cost per 1000 impressions ). App downloads & likes can cost to the tune of 1$ to 6$ ( 1$ per like & 6$ per download of App)

4.Which one is better – Fb Ads or Google Ads?

Google Ads can not be personalized and it doesn’t offer social media engagement or following like Facebook. But both ads can help increase sales through their respective algorithms.

5.How do I start advertising on Facebook.?

All you need to do is sign up with Facebook Ad Manager, select a category of account ( Individual, Business, or ECommerce), then create an ad using an ad set with a suitable daily or lifetime budget, create a nice landing page and you are all set to run your ad.

6.What is Facebook Pixel?

Facebook Pixel is a javascript code that we need to copy from our Facebook account & paste on all web pages of the site. Once done, Facebook pixel helps you know how people are interacting or engaging at your website and how the Facebook ad is performing. Facebook Pixel Helper ( Chrome Extension ) can help you to see Facebook pixel installed. See below image to for Facebook Pixel ID & Pixel Name